# When the window ends

What the end of a paid window actually changes, what stays, and how to decide whether to run another one.

When the hours run out the placement ends and your pair leaves the trending list. That is the honest
description, and it is worth planning around rather than being surprised by.

## What stops

- The campaign activity behind the pair

- The guaranteed placement on the trending board

Your pair does not vanish from Dexscreener — it is still indexed, still searchable, still linked. It
simply stops being on the trending list unless its own numbers keep it there.

## What stays

- Holders who arrived during the window. They do not leave because a campaign did.

- Community members who found you. Telegram and Discord joins, follows, watchlist adds.

- Organic trading they generate. This is the part that can matter most.

A pair that picked up genuine traders during the window can hold a board position on its own
afterwards, because the board reads their activity exactly the same way it read the campaign.

## Why position fades rather than snaps

The board measures a rolling 24-hour window. When your campaign stops, the activity it produced does
not disappear from that measurement immediately — it ages out over the following day.

So a pair usually slides down the board over several hours rather than dropping off at the exact
minute the window closes. On a 12-hour package the tail is longer relative to the campaign than on a
24-hour one, simply because more of the measurement window is still full.

## Making the window count

The campaign is the easy part. What decides whether any of it was worth paying for is what a visitor
finds when they arrive:

- A pair with a logo, name and social links rather than an unnamed ticker

- Liquidity that does not look like it could vanish

- Somewhere to go next — a live chat, a pinned post, a reason to stay

A window sends strangers to your pair. They judge it in seconds, and none of those seconds are things
a campaign can influence.

## Running another window

Repeat windows work, and they work best when there is something new to be seen for. Running one
immediately after another with nothing changed mostly buys the same audience twice.

The stronger pattern is to spend windows on events: a listing, a product release, a partnership, a
migration. Packages do not expire, so you can hold hours until the moment is right.

## Questions

**Does my token stay trending after the window ends?**

Not as a guarantee. The placement ends with the paid hours. If the window brought in real traders, their activity can keep the pair on the board on its own, but that is organic rather than something we sell.

**Does the pair drop off the board instantly?**

Usually not. The board measures a rolling 24-hour window, so campaign activity ages out over the following day and the position tends to slide rather than snap.

**Should I run windows back to back?**

Rarely worth it. Without something new to be seen for you are largely reaching the same audience twice. Spend windows on events instead.

**Do unused hours expire if I wait?**

No. Packages sit in your account indefinitely, so waiting for the right moment costs nothing.